The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and gra

Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions fro

Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication b

As communication and leadership skills are both essential for personal and organizational success, new approaches and management styles are continuously being s

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey