Goodgold directs her work towards the business-to-business market to help small business owners, entrepreneurs, sales professionals, or anyone who is looking to

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of

Demonstrating how stories have transformed corporate images as well as professionals' careers, this book guides you in developing your own compelling story and

This edition includes: NOVELS The Great Impersonation The Double Traitor The Battle Of Basinghall Street Murder At Monte Carlo The Yellow House The Black Box Th

As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying pr