Quantitative Analysis in Marketing Management

Quantitative Analysis in Marketing Management
Author :
Publisher : Wiley
Total Pages : 0
Release :
ISBN-10 : 0471964301
ISBN-13 : 9780471964308
Rating : 4/5 (308 Downloads)

Book Synopsis Quantitative Analysis in Marketing Management by : Luiz Moutinho

Download or read book Quantitative Analysis in Marketing Management written by Luiz Moutinho and published by Wiley. This book was released on 2000-05-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts: * statistics, demand analysis and forecasting; * financial analysis, operations and control systems; and * future trends Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.


Quantitative Analysis in Marketing Management Related Books

Quantitative Analysis in Marketing Management
Language: en
Pages: 0
Authors: Luiz Moutinho
Categories: Business & Economics
Type: BOOK - Published: 2000-05-18 - Publisher: Wiley

GET EBOOK

Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quant
Quantitative Marketing and Marketing Management
Language: en
Pages: 604
Authors: Adamantios Diamantopoulos
Categories: Business & Economics
Type: BOOK - Published: 2013-01-31 - Publisher: Springer Science & Business Media

GET EBOOK

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies publish
Quantitative Modelling In Marketing And Management (Second Edition)
Language: en
Pages: 569
Authors: Luiz Moutinho
Categories: Business & Economics
Type: BOOK - Published: 2015-11-06 - Publisher: World Scientific

GET EBOOK

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis
Marketing Research Methods
Language: en
Pages: 883
Authors: Mercedes Esteban-Bravo
Categories: Business & Economics
Type: BOOK - Published: 2021-01-28 - Publisher: Cambridge University Press

GET EBOOK

Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.
Handbook of Research Methods for Marketing Management
Language: en
Pages: 392
Authors: Nunkoo, Robin
Categories: Business & Economics
Type: BOOK - Published: 2021-10-22 - Publisher: Edward Elgar Publishing

GET EBOOK

Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research back