Quality should be treated as a culture of success in the market. Enterprises focused on quality will survive in the long term in this new environment because qu

"This book discusses the importance of quality practices and global market practices. With research that allows practitioners to improve their understanding of

Case study research conducted in 1981 in nine US companies and seven Japanese companies.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the scienc

This book, in its second edition, presents a comprehensive view of concepts, principles and practices of Total Quality Management (TQM) from basics through adva