This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectiv

Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact

The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet no

The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic met