As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practit

This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public

This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers inn

Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensi

This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and