As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion o

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationshi

Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.

Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and beha