Building Routes to Customers

Building Routes to Customers
Author :
Publisher : Springer Science & Business Media
Total Pages : 212
Release :
ISBN-10 : 9780387799513
ISBN-13 : 0387799516
Rating : 4/5 (516 Downloads)

Book Synopsis Building Routes to Customers by : Peter Raulerson

Download or read book Building Routes to Customers written by Peter Raulerson and published by Springer Science & Business Media. This book was released on 2009-04-05 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics. With a step-by-step approach and dozens of examples, the authors show how you can use RTM to: (1) Determine the optimal level of spending for each function in marketing, sales and customer service, for each market segment, product and service. (2) Optimize your marketing mix and sales and distribution channels to maximize revenue and profitability throughout the product life cycle. (3) Get everyone in product management, marketing, sales, customer service, and your distribution partners aligned and working together to maximize results. (4) Get the right products and services to the right customers at the right time. (5) Retain existing customers and create profitable new ones.


Building Routes to Customers Related Books

Building Routes to Customers
Language: en
Pages: 212
Authors: Peter Raulerson
Categories: Business & Economics
Type: BOOK - Published: 2009-04-05 - Publisher: Springer Science & Business Media

GET EBOOK

Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Micro
Profitable Top-Line Growth for Industrial Companies
Language: en
Pages: 332
Authors: James D. Hlavacek
Categories: Business & Economics
Type: BOOK - Published: 2002-01-01 - Publisher: Corporate Development Inst

GET EBOOK

This is the first book that directly links industrial growth to specific management practices. There are many books that eloquently describe theories and managm
The Marketing Challenge for Industrial Companies
Language: en
Pages: 440
Authors: Claudio A. Saavedra
Categories: Business & Economics
Type: BOOK - Published: 2016-04-29 - Publisher: Springer

GET EBOOK

This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It ide
Industrial Marketing
Language: en
Pages: 676
Authors: Mukerjee
Categories: Industrial marketing
Type: BOOK - Published: 2009 - Publisher: Excel Books India

GET EBOOK

The Granularity of Growth
Language: en
Pages: 263
Authors: Patrick Viguerie
Categories: Business & Economics
Type: BOOK - Published: 2011-01-13 - Publisher: John Wiley & Sons

GET EBOOK

While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain—especially in today’s competitive business e