Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic m

This is the first book to provide an integrated, strategic view of management of technology. Focusing on both theory and practice, it addresses the contemporary

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent produ

This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.

Technology roadmapping is a significant method to help companies gain orientation concerning future challenges. This work contains a description of technology r