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Pages: 504
Authors: Nicolas Papadopoulos
Categories: Business & Economics
Type: BOOK - Published: 2014-05-01 - Publisher: Routledge

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This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketin
Product-country Images
Language: en
Pages: 510
Authors: Nicolas G. Papadopoulos
Categories: Business & Economics
Type: BOOK - Published: 1993 - Publisher: Psychology Press

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This is the first-ever book about product and country images. It goes considerably beyond what was known until now about these images on buyer behavior and inte
Marketing Countries, Places, and Place-associated Brands
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Authors: Papadopoulos, Nicolas
Categories: Business & Economics
Type: BOOK - Published: 2021-09-14 - Publisher: Edward Elgar Publishing

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This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products
Image of a Country Created by International Media
Language: en
Pages: 0
Authors: Elena Tarasheva
Categories: Bulgaria
Type: BOOK - Published: 2014 - Publisher:

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When the East set off to join the West in a common Europe, its economic and political oddities became increasingly visible in the rapprochement. So what does th
Impact Evaluation in Practice, Second Edition
Language: en
Pages: 444
Authors: Paul J. Gertler
Categories: Business & Economics
Type: BOOK - Published: 2016-09-12 - Publisher: World Bank Publications

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The second edition of the Impact Evaluation in Practice handbook is a comprehensive and accessible introduction to impact evaluation for policy makers and devel