Use Product Analytics to Understand Consumer Behavior and Change It at Scale Product Analytics is a complete, hands-on guide to generating actionable business i

Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a pro

This book presents and develops the deep data analytics for providing the information needed for successful new product development. Deep Data Analytics for New

If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consu

The theme of this book is simple. The price – the number someone puts on a product to help consumers decide to buy that product – comes from data. Specifica