Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplin

Strategic Communication: Principles and Practice guides students through the principles for planning, writing, and implementing strategic communication plans. I

Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communication—one-on-one, small group, and large gro

This guidebook is essential reading for all professionals in the field.

Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations to