Principles and Practices of Strategic Management teaches undergraduate students of management about strategic planning and decision making. Unlike many traditio

Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study

What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking stil

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Strategic planning methodology is the application of strategic management theory to practice. This book is about the process of strategic management in action,