In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers al

The financial services industry is undergoing a period of dramatic change. Deregulation has created an ultra-competitive marketplace and recent challenges like

This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield

This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively im

The financial services industry is undergoing a period of dramatic change. Deregulation has created an ultra-competitive marketplace and recent challenges like