It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputa

A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical res

This lively book offers the first comprehensive examination of character assassination. In modern politics as well as in historical times, character attacks abo

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie

In modern politics as well as in historical times, character attacks abound. Words and images, like symbolic and psychological weapons, have sullied or destroye