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Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon inte
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Type: BOOK - Published: 2017 - Publisher: Peter Lang Incorporated, International Academic Publishers
The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public
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In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise i