Related Books

Owning Game-Changing Subcategories
Language: en
Pages: 235
Authors: David Aaker
Categories: Business & Economics
Type: BOOK - Published: 2020-02-04 - Publisher: Morgan James Publishing

GET EBOOK

Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digit
Owning Game-Changing Subcategories
Language: en
Pages: 215
Authors: David Aaker
Categories: Business & Economics
Type: BOOK - Published: 2020-04-07 - Publisher:

GET EBOOK

Brand Relevance
Language: en
Pages: 400
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2010-12-15 - Publisher: John Wiley & Sons

GET EBOOK

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relev
Creating Signature Stories
Language: en
Pages: 157
Authors: David Aaker
Categories: Business & Economics
Type: BOOK - Published: 2018-01-02 - Publisher: Morgan James Publishing

GET EBOOK

“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Mark
Out of the Gobi
Language: en
Pages: 505
Authors: Weijian Shan
Categories: Business & Economics
Type: BOOK - Published: 2019-01-17 - Publisher: John Wiley & Sons

GET EBOOK

Foreword by Janet Yellen Weijian Shan's Out of the Gobi is a powerful memoir and commentary that will be one of the most important books on China of our time, o