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Type: BOOK - Published: 2002-03-26 - Publisher: SAGE

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This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in
Optimal Database Marketing
Language: en
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Categories: Business & Economics
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This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in
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Data Mining and Market Intelligence for Optimal Marketing Returns
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