Online Consumer Behavior

Online Consumer Behavior
Author :
Publisher : Routledge
Total Pages : 402
Release :
ISBN-10 : 9781848729698
ISBN-13 : 1848729693
Rating : 4/5 (693 Downloads)
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Book Synopsis Online Consumer Behavior by : Angeline Close

Download or read book Online Consumer Behavior written by Angeline Close and published by Routledge. This book was released on 2012 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.


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Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think