Omni-Channel Retail and the Supply Chain The days of going to the local department store to buy a television, view the options available, and make a purchase no

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, a

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmat

“In Omni-Channel Retailing, Ken Wong has captured the essential technologies and tools that we use everyday to provide our customers with the products they wa

The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales trans