‘This book can’t give you a six-pack in seven days or the skin of a supermodel. But I can promise that if you make even a few of these adjustments, your eat

The follow up to James Smith’s international number one bestseller, Not a Diet Book.

'A personal, fun and positive book encouraging dietary diversity and NOT calorie counting' Professor Tim Spector, author of The Diet Myth and Spoon-Fed 'Empower

With his trademark Rock 'N Roll hair and snakeskin spandex pants, plus a hot rod and a Harley, Lüc Carl fit the part as a bar manager based in New York City's

“The F*ck It Diet is not only hilarious, it is scientifically and medically sound. A must read for any chronic dieter.” –Christiane Northrup, MD, New York