This guidebook gives R & D professionals an in-depth explanation of ways companies are able to achieve substantially higher levels of development productivity;

Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows

Product Lifecycle Management (PLM) is the newest wave in productivity. This revolutionary approach is an outcome of lean thinking; however, PLM eliminates waste

Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of

This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.