This is an open access book. The International Conference on Emerging Trends in Business & Management (ICETBM2023) aims to bring together leading academicians,

Included is a truly extensive number of merchandise displays - on the selling floor and in the store window - as well as communications and signage, lighting, c

The origins of retail are old as trade itself. Barter was the oldest form of trade. For centuries, most merchandise was sold in market place or by peddlers. Med

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases an