Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodali

Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often

The phenomenon of multimodality has, as Jewitt observes, generated interest "across many disciplines...against the backdrop of considerable social change." Cont

This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in whic

As a founder and leading figure in multimodality and social semiotics, Theo van Leuween has made significant contributions to a variety of research fields, incl