Die Beziehungen zu den Investoren zu pflegen, Aktionäre zu gewinnen und zu halten - das sind lebenswichtige Themen für die Führungskräfte an der Börse geha

This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis, and financial communication

The first book to offer a global look at the state-of-the-art thinking and practice in investor relations and financial communication Featuring contributions fr

Inhaltsangabe:Introduction: Nowadays, deregulated and globalized financial markets force companies into competition for investors. The challenges capital market

Equips students and professionals with the fundamental skills and knowledge needed to succeed in investor relations and financial communication Investor Relatio