In academia, as well as in popular culture, the prefix "neuro-" now occurs with startling frequency. Scholars now publish research in the fields of neuroeconomi

A transdisciplinary work showing how the humanities, and in particular rhetoric, can help mitigate the problem of neurohype.

While Aristotle acknowledges the connection between rhetoric, biology, and cognitive abilities, scholarship continues to struggle to integrate the fields of rhe

This handbook represents the first comprehensive disciplinary investigation into the relationship between rhetoric and power as it is expressed in different asp

Methodologies for the Rhetoric of Health & Medicine charts new methodological territories for rhetorical studies and the emerging field of the rhetoric of healt