“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll di

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes peo

Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk’s original 100 Things Every Designer Needs To Know About People

WHY DO PEOPLE DECIDE TO BUY A PRODUCT? Trust the information you provide? Take action at your web site? Neuro Web Design applies the research on motivation, dec