This is the first of several books that Patrick Forsyth has written in the Pocketbooks Series (see also The Sales Excellence Pocketbook next page) and continues

Written by a veteran salesman and negotiator with a track record spanning millions of pounds in sealed deals, this book draws on the most advanced techniques us

This book is designed to act as a handy reference for all elements of any form of negotiation. It contains a planning guide, including key planning tools for bo

Body language is a powerful communicator. The facial expressions we adopt, the way in which we stand or sit and how we use our hands and arms are the 'syntax' o

The new, 2nd edition of the Key Account Manager's Pocketbook gives practical advice on how to keep and develop important customers, thereby maximising ongoing r