Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a

In this eye-opening work of economic theory, Jane Jacobs argues that it is cities—not nations—that are the drivers of wealth. Challenging centuries of econo

In A Country of Cities, author Vishaan Chakrabarti argues that well-designed cities are the key to solving America's great national challenges: environmental de

"In the face of the most perilous challenges of our time--climate change, terrorism, poverty, and trafficking of drugs, guns, and people--the nations of the wor

Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, n