This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, com

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide gr

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and

"Presents the four principles that are the foundation of Amazon.com and its success. The "four pillars" are presented through a dialogue between an older man an