Global Communication

Global Communication
Author :
Publisher : John Wiley & Sons
Total Pages : 417
Release :
ISBN-10 : 9781444358100
ISBN-13 : 1444358103
Rating : 4/5 (103 Downloads)

Book Synopsis Global Communication by : Thomas L. McPhail

Download or read book Global Communication written by Thomas L. McPhail and published by John Wiley & Sons. This book was released on 2011-08-31 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike. Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective Updates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence Pintak Covers the global war on terrorism and the substantial US investment in Iraqi media Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media


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