Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the

The ebook edition of this title is Open Access and freely available to read online. This volume includes research-based cases highlighting different sustainabil

This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways

Defining markets has never been an easy task. Despite their importance for economic theory and practice, they are hard to pin down as a concept and economists h

Presents analysis, examples, and ideas about the future in a lively yet academically robust format. The book presents the ethical leadership dilemmas of day-to-