Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short.

Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location

Social Media and Mobile Marketing Strategy is the first digital media marketing textbook to combine social media and mobile technology with digital marketing st

A digital textbook on the subject of Mobile Marketing. Written and updated by Michael Becker, Paul Berney, Michael Hanley and Mary Beth McCabe. Brought to you b

"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.