Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group’s viewpoi

The contributors to this volume examine social processes in terms of minority influence.

Written by leading social psychologists from around the world, this timely and innovative book brings together different perspectives on the way people influenc

Looks at the processes and spread of social innovation, the mechanisms of which are rooted in the conflict that minorities can create in others and introduce in

This book offers a thorough evaluation of the most important current developments within this field and presents consideration of the issues that will be at the