Download or read book Microtrends written by Mark J. Penn and published by Penguin UK. This book was released on 2008-06-05 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing our lives. It says that you have to look at and interpret the data to know what is going on, and that conventional wisdom is almost always wrong.