Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's reques

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from se

Persuasive Techniques: The 21 Laws of Persuasion The book "Persuasive Techniques" explains all the 21 Laws of Persuasion and how they can be applied to everyday