Download or read book Media Planning & Buying N the 21st Century written by Ronald D. Geskey, Sr. and published by Createspace Independent Publishing Platform. This book was released on 2016-11-19 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying.