"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to c

Untangles the web of commodity, capitalism, and art that is anime

As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international sc

As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new

This book explores horror film franchising from a broad range of interdisciplinary perspectives and considers the horror film’s role in the history of franchi