Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we are all engaged with media as a member of an audience. Despite

Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences

Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond tradit

Using a unique combination of cultural studies research, neo-pragmatist philosophy, and psychoanalytic theory, the author sheds light on the formation of a soci