There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies tha

Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased t

The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors

Mastering Product Management: A Step-by-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager. It covers the fu

A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers — this, in turn, re