In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services w

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and onlin

The ever-shifting landscape of electronic resources challenges even the most tech-savvy information professionals. Now, however, you can surmount those challeng

This book examines the changing roles of the librarian and how working within a rich digital environment has impacted on the ability of professionals to develop

Experienced authors describe all aspects of a personal librarian program, including potential campus partners, diverse student populations, marketing approaches