In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services w

Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarian

Academic libraries have a long history both in the USA and China, with institutions developing along different trajectories, and responding to the rapidly chang

Explore exciting programs and initiatives that can both engage undergraduate students with academic libraries and assist academic librarians in creating a vibra