Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and servic

The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and o

The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies a

This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of

At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective