This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today. Digital mar

Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along wit

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketin

Get the competitive edge in a fierce market! Effective market segmentation approaches can show a company which customer group is most profitable and how to best

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the