Digital Marketing Strategy

Digital Marketing Strategy
Author :
Publisher : Kogan Page Publishers
Total Pages : 344
Release :
ISBN-10 : 9780749474713
ISBN-13 : 0749474718
Rating : 4/5 (718 Downloads)

Book Synopsis Digital Marketing Strategy by : Simon Kingsnorth

Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2016-05-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.


Digital Marketing Strategy Related Books

Digital Marketing Strategy
Language: en
Pages: 344
Authors: Simon Kingsnorth
Categories: Business & Economics
Type: BOOK - Published: 2016-05-03 - Publisher: Kogan Page Publishers

GET EBOOK

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D
Marketing Planning & Strategy
Language: en
Pages: 297
Authors: John Dawes
Categories: Business & Economics
Type: BOOK - Published: 2021-08-11 - Publisher: SAGE

GET EBOOK

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme
Marketing Strategy
Language: en
Pages: 414
Authors: Robert W. Palmatier
Categories: Business & Economics
Type: BOOK - Published: 2020-12-31 - Publisher: Bloomsbury Publishing

GET EBOOK

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers c
Introduction to Business
Language: en
Pages: 1455
Authors: Lawrence J. Gitman
Categories: Business & Economics
Type: BOOK - Published: 2024-09-16 - Publisher:

GET EBOOK

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the
Marketing Strategy
Language: en
Pages: 321
Authors: Jenna Tiffany
Categories: Business & Economics
Type: BOOK - Published: 2021-05-03 - Publisher: Kogan Page Publishers

GET EBOOK

WINNER: The BookFest Spring Book Awards 2022 - Marketing category WINNER: Business Book Awards 2022 - Sales & Marketing category Tasked with creating marketing