How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing g

Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to

Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition c

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. ′F

This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in soc