Introduces marketing from a practical, real-world perspective. This work fosters the development of students' decision-making skills through the presentation of

Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issu

Comprehensive in scope, Real Options reviews current techniques of capital budgeting and details an approach (based on the pricing of options) that provides a m

NOTE This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k