Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service str

Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing yo

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to

Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-orien

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In