Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, includ

Ian Whitworth built national companies from nothing. Coronavirus hammered some of them flat. Yet he’s fine with that. Because when the chaos is swirling and s

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studie

This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the m

What is it that excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of using s