The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. This title co

Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to

For undergraduate and postgraduate courses in Retail Marketing and Marketing Management, and HND Retail Marketing. The second edition of this highly successful

Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is

Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organizati