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Literature is not only about aesthetics, but also almost equally about economics. The successful marketing of an author and his literary works is more dependent
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This is an important study of the publishing of contemporary writing in Britain. It analyzes the changing social, economic and cultural environment of the publi
Consuming Books
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The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (ho
Marketing Lessons from the Grateful Dead
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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record sh
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Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to d